A prepared ninety-minute working session for established experts and founder-led businesses facing a launch, pivot or visibility decision. You leave with a chosen direction and a four-to-six-page Decision Brief.
If the problem is visible in your public material and you can implement alone, the Positioning & Content Audit is the smaller, cheaper answer.
Years creating online — building an audience, making work for brands, and turning what that taught me into campaigns, content systems and creative strategy.
Built across personal channels
Across 646 counted pieces
RØDE · Discover NI · Plutus
These figures establish the experience behind the work. They are not results produced by an audit or an intensive, and I will not present them as though they were. Service-specific evidence follows the first completed engagements.
One decision is holding up the others, and it cannot be made from inside the business — because everyone inside it already knows too much.
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Each one is defensible. Together they ask a first-time visitor to work out the hierarchy for themselves, and most will not.
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The story earns trust in interviews and rooms. The public message does not connect it to what the business actually sells.
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Something is going out in the next ninety days, and the position it needs has not been chosen — only discussed.
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Until something leads, every publishing decision is argued from scratch. That is exhausting and it is why consistency keeps failing.
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I read your public context before we meet and arrive with two or three hypotheses to test — not a verdict I intend to defend.
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Up to two attendees. Structured in six movements, from defining the decision to agreeing who owns what.
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A clear choice about what leads and why — made in the session, not deferred to the write-up.
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What a buyer must understand first, why it matters, why you are credible, what is distinctive, and what action follows.
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Three to four territories and two repeatable series, each tied to real proof or source material you already have.
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Within two business days: the decision, the reasoning, what was rejected, the thirty-day plan, and the assumptions still outstanding.
Specimen · Structure only
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The intake opens with one question: what is the one decision we need to have made by the end of the session?
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Commercial context, competing offers, constraints that cannot change, and who owns the final call.
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Forty-five to sixty minutes reviewing the public material and building the hypotheses we will test.
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Define the decision, map the real problem, choose the position, build the message order, translate it into content, agree the plan.
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Four to six pages within two business days. Recorded on request, when everyone present consents.
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To clarify the agreed direction. Not to reopen it.
A service that fits everyone fits no one. These are the same criteria I use before accepting a booking, so you can apply them before paying rather than after.
01 /Worked with
02 /Featured in
One live positioning, message or content decision — prepared for in advance, resolved in ninety minutes, and recorded in a four to six page Decision Brief within two business days.
I’ll confirm whether the service fits, then send the payment link and intake.
Request an Intensive · £495Preparation begins once the intake is complete. Scheduled directly with me.
Read the Terms, Cancellation & Refund Policy and Privacy Notice. Work is private by default; nothing is published without separate written permission.
No. Public content is part of the evidence, but the session connects positioning, message, offers and content. It is not a platform-tactics call.
Yes. The fee covers up to two participants. A broader team or a stakeholder process belongs in a sprint, not in ninety minutes.
That is usually a sign the decision was framed too broadly. Part of my preparation is narrowing it to something ninety minutes can actually settle — and I will tell you before we book if I think it cannot be.
I will develop key phrases, the message hierarchy and examples where useful. Full website, campaign or social copy is not included.
Yes, on request, when everyone present consents. The written Decision Brief is still the primary takeaway.
One central decision, the relevant links, and honest context about the commercial priority. The intake will tell you what is useful.
If it needs research, a complete founder narrative, a ninety-day system or team alignment, I will recommend a sprint. There is no obligation to continue.
Four a month. Each one carries up to three hours of my time including preparation and the written brief, and that is the honest ceiling.
If the problem is visible in your public material and you can implement alone, the Positioning & Content Audit is the smaller, cheaper answer.
01 / Option
£225
A three-business-day asynchronous review for established experts and founder-led businesses. You receive a private video walkthrough and a four-page Decision Sheet showing what is unclear, what should lead, and what to change first.
02 / You are here
£495
A prepared ninety-minute working session for established experts and founder-led businesses facing a launch, pivot or visibility decision. You leave with a chosen direction and a four-to-six-page Decision Brief.
This is the service on this page.
Neither this nor Positioning & Content Audit the right shape? The Founder Content Strategy Sprint builds the narrative, message and ninety-day system together — from £1,250, by application.
£49590 minutes, up to two people
