Skip to content
Fixed-scope strategy for founders and independent experts

Make yourexpertise easierto understand.

If the work is good but your public presence does not make that obvious, I help you decide what to be known for, how to explain it, and what to talk about next.

No retainer. No content production. Experienced outside judgement, a fixed scope, and a plan you can act on without me.

Two fixed-scope services · A private sprint for larger problems

Ged Armstrong in Belfast.
Ged ArmstrongStrategy and creative direction
Built from both sides of the brief

Years creating online — building an audience, making work for brands, and turning what that taught me into campaigns, content systems and creative strategy.

Combined audience100K+

Built across personal channels

Documented views62,281,000

Across 646 counted pieces

Worked withRed Bull

RØDE · Discover NI · Plutus

These figures establish the experience behind the work. They are not results produced by an audit or an intensive, and I will not present them as though they were. Service-specific evidence follows the first completed engagements.

Why people get in touch

The work is credible.The public signal is scattered.

Being misunderstood has a cost, and it is usually paid quietly — in the work you were never asked to do.

  1. 01

    The profile no longer reflects the quality of the work

    What people find was written for a version of the business that has since moved on.

  2. 02

    Recent posts feel disconnected from what you sell

    The content is fine. It is just not building toward anything a buyer could act on.

  3. 03

    Several identities compete to lead

    Consultant, founder, creator, specialist. All true, and that is exactly the problem.

  4. 04

    You do not know what to repeat

    So consistency keeps collapsing, and nothing gets the repetition recognition actually requires.

Two fixed-scope services

Start with the smallest amountof help that will solve it.

Both are bounded, priced up front and finished when they are finished. Neither becomes a retainer, and neither includes making the content for you.

01 / Option

Positioning & Content Audit

£225

A three-business-day asynchronous review for established experts and founder-led businesses. You receive a private video walkthrough and a four-page Decision Sheet showing what is unclear, what should lead, and what to change first.

Price
£225 paid in full
Turnaround
Three business days
Your time
A five to ten minute intake
  • A private video walkthrough
  • A four-page Decision Sheet
  • A recommended public position

02 / Option

Positioning & Content Intensive

£495

A prepared ninety-minute working session for established experts and founder-led businesses facing a launch, pivot or visibility decision. You leave with a chosen direction and a four-to-six-page Decision Brief.

Price
£495 paid in full
Session
90 minutes, up to two people
Written brief
Within two business days
  • Pre-session review and written hypotheses
  • A ninety-minute working session
  • The positioning decision
Which one you need

The situation decides,not the price.

RouteWhen it fitsWhy
Audit£225A visible problem can be diagnosed from your existing public material.You need an outside diagnosis and can implement it yourself.
Intensive£495A launch, pivot or visibility decision has tangled several trade-offs.The answer needs live discussion and one final decision.
SprintFrom £1,250Several linked decisions need discovery and a complete system.The problem is larger than one diagnosis or one session.
NeitherNo chargeThere is no clear offer, expertise or public material yet.I would be inventing the business rather than clarifying it, so I will say so and point you elsewhere.
Why my read is worth paying for

Built from bothsides of the brief.

I have built a personal audience past 100,000 and a documented body of creator work exceeding 62 million direct views, and I have worked brand-side on social engagement, creator campaigns, content systems and creative strategy — including work connected to Red Bull, RØDE, Discover Northern Ireland and Plutus.

That combination is the lens. I can tell you what earns attention, because I have had to earn it. I can also tell you what a business can actually sustain, because I have had to deliver inside one. Most people selling this advice have done one of those two things.

01 /Worked with

02 /Featured in

Beyond a single decision

Founder ContentStrategy Sprint.

When the problem is not one diagnosis or one decision, but the whole system — the founder narrative, the position, the message and a ninety-day content plan, built together.

This is a private upgrade rather than a listed product. It runs over five to ten business days, and I take one at a time. It is reached by application, by referral, or as the next step after an audit or an intensive — which is deliberate: I would rather know the problem before quoting for it.

  • A seventy-five minute founder or expert interview.
  • A public presence audit, and a decision on audience and problem.
  • Public positioning direction and founder narrative.
  • Message hierarchy, four to five content territories, three repeatable series.
  • Example executions and ninety-day priorities.
  • A ninety-minute strategy workshop and a written Founder Content Strategy System.
Price
From £1,250 solo · from £1,750 for a small company
Payment
50% to begin · 50% before final delivery
Duration
Five to ten business days
Capacity
One active sprint at a time
Apply for a sprintApplications are read personally. One active sprint at a time.
FAQ

Before you choose.

Which one should I choose?

If the problem is visible in your public material and you can act on the answer alone, the audit. If it involves trade-offs you need to argue through with someone, the intensive. If you need the narrative, message and a ninety-day system built together, the sprint.

Do you work on retainer?

No. Every service here has a fixed scope, a fixed price and an end. If what you need is ongoing production or channel management, I am the wrong person and I will tell you early.

Do you guarantee results?

No. I can give you a sharper diagnosis, better decisions and a practical plan you can execute. Reach, followers, leads and revenue depend on things neither of us controls, and anyone guaranteeing them is selling you something else.

What do you need access to?

Public links only. I never ask for passwords or account access — anything private comes as a file you choose to send.

Is my work kept private?

Yes, by default. Testimonials, screenshots and case studies require separate written permission after delivery, and I will show you the exact wording before anything is published.

Who is this not for?

Anyone starting from zero who needs the expertise invented rather than clarified; anyone who needs posts written and published for them; anyone whose real problem is SEO, media buying or a full rebrand. I will route you rather than take the work.

Where to start

Start with the smallest amount of help that will solve the problem.

Most people should begin with the audit. If the decision genuinely needs a conversation, begin with the intensive instead.