A three-business-day asynchronous review for established experts and founder-led businesses. You receive a private video walkthrough and a four-page Decision Sheet showing what is unclear, what should lead, and what to change first.
If the trade-offs need to be worked through live rather than diagnosed, choose the Positioning & Content Intensive instead.
Years creating online — building an audience, making work for brands, and turning what that taught me into campaigns, content systems and creative strategy.
Built across personal channels
Across 646 counted pieces
RØDE · Discover NI · Plutus
These figures establish the experience behind the work. They are not results produced by an audit or an intensive, and I will not present them as though they were. Service-specific evidence follows the first completed engagements.
You are too close to it to see where the signal breaks. That is not a failure of effort — it is what being inside something does to your view of it.
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People can see that you are working. They cannot see what you are becoming known for, so nothing accumulates.
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It says what you do. It does not give an unfamiliar buyer a reason to choose you over the next credible person.
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Each one is defensible on its own. Together they do not build recognition, because they are not reinforcing one idea.
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The clients, results, stories and hard-won judgements that would settle the question are somewhere below the fold, or nowhere.
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No more than twenty minutes, recorded after the analysis is finished. You see the evidence behind each judgement, not only the verdict.
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The written record: what I see, what should lead, what to talk about, and what to do next. Short enough to actually use.
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The position that should lead, the audience it is for, the problem it addresses, and a plain-English explanation a buyer would recognise.
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Content you can repeat: three subjects that compound, three repeatable formats, and five starting angles grounded in your own experience.
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Keep, change and stop decisions, ordered week by week — plus what to deliberately leave alone for now.
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Within seven days, to explain anything already delivered. It is a follow-up, not a second round.
Specimen · Structure only
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Five to ten minutes. It asks what you sell, who matters most, and what you want to be known for.
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One primary profile, one core public page, and up to twelve recent pieces of content.
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The three business days begin here — after payment, a complete intake and links I can actually reach.
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The Decision Sheet is finished before the walkthrough is recorded, so the video explains a decision rather than thinking out loud.
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Within three business days. Start with the Decision Sheet, then watch the walkthrough with it open.
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To explain the recommendation. Not to reopen it.
A service that fits everyone fits no one. These are the same criteria I use before accepting a booking, so you can apply them before paying rather than after.
01 /Worked with
02 /Featured in
One primary profile, one core page, and up to twelve recent pieces of content — reviewed, diagnosed and returned as a walkthrough and a four-page Decision Sheet within three business days of a complete intake.
I’ll confirm whether the service fits, then send the payment link and intake.
Request the Audit · £225Delivered within three business days of a complete intake and usable links.
Read the Terms, Cancellation & Refund Policy and Privacy Notice. Work is private by default; nothing is published without separate written permission.
One primary social profile or channel, one core public page or offer page, up to twelve recent pieces of content, and the context behind what you are trying to sell or become known for. The intake asks for all of it in order.
No. The audit is built to give you a clear outside diagnosis without coordinating calendars. If the decision needs discussion rather than diagnosis, the intensive is the right service.
I will identify the message changes and give language direction and examples. Full copywriting is not included — the audit tells you what to say and why, not every word of it.
LinkedIn, Instagram, TikTok, YouTube or another relevant public platform. The audit covers one primary surface rather than every account you own, because a bounded review is more useful than a shallow sweep of five.
No. I can give you a sharper diagnosis, better decisions and a practical plan. I cannot guarantee reach, followers, leads or revenue, and I will not pretend otherwise.
If the audit surfaces a decision that needs discussing, the intensive is the next step. If the whole system needs building, I will say so and recommend a sprint. Neither is an obligation.
After payment, a complete intake, and links I can actually open. Not at the moment of payment — a clock that starts before I can begin work is a clock that lies.
Six a month. That is a fulfilment limit, not a sales tactic: the review takes the time it takes, and I would rather turn work down than deliver it thinly.
If the trade-offs need to be worked through live rather than diagnosed, choose the Positioning & Content Intensive instead.
01 / You are here
£225
A three-business-day asynchronous review for established experts and founder-led businesses. You receive a private video walkthrough and a four-page Decision Sheet showing what is unclear, what should lead, and what to change first.
This is the service on this page.
02 / Option
£495
A prepared ninety-minute working session for established experts and founder-led businesses facing a launch, pivot or visibility decision. You leave with a chosen direction and a four-to-six-page Decision Brief.
Neither this nor Positioning & Content Intensive the right shape? The Founder Content Strategy Sprint builds the narrative, message and ninety-day system together — from £1,250, by application.
£225Three business days
