FOUNDING 25 · CYCLE STARTS OCTOBER 7TH
THE916 Collective is for people who know they’ve got more to offer than people currently see. Make better content. Get known for what you do. Use AI to expand what you can do. Create real opportunities - with practical training, feedback and a serious room to practise.
Content. Audience. AI. Opportunity.Build the skills to get seen, get known and make more happen.Practical training · Live feedback A serious room to practise
12 months access · 25 founding places Room opens 28 September
I’ve spent years creating online - building audiences, making work for brands and turning what I learned on the internet into real career opportunities.
@visualged + @ged.jpeg
Views across channels
Content · Social · Campaigns
+ NI tourism · RØDE · more
Paid creative work
You might recognise this
You do not need to be a “creator”, and you do not need to know exactly what you’re building yet. You might simply have a skill, idea, interest or project you care enough about to take seriously - and know you’re capable of more than you’re currently putting into the world.You do not need to be a ‘creator’ or know exactly what you’re building yet. You do need something you care enough about to practise - a skill, idea, project or body of work you’re willing to make visible, test and improve.
The gap is rarely effort. It is ideas, structure and delivery.But you overthink what to post or how to make people care.
Being good is not the same as being findable.Being good is not the same as being findable.
The real opportunity is using it to extend what you can actually do.Use it to extend what you can actually do.
Doors open for people whose work can be seen.Paid work. Clients. Collaborations. Projects.
What it leads to
Your work can travel before you do. Put something real where people can see it, and it can reach rooms you haven’t been invited into yet.
That’s the opportunity I want more people to see: getting better and making it visible can open doors that waiting never will.
What you’ll get better at
Practical lessons you can put to work straight away - whether you’re creating online, building something of your own or trying to open up new opportunities.
Turn what you know and care about into content people actually care about.Turn ideas into clearer, stronger work people actually stop for.
Post with intent, so the right people can find you and understand what you do.Make it easier for the right people to understand, find and remember your work.
Use AI to move past real limits in what you can research, create, organise, prototype and build.Use AI to extend what you can think through, create, organise and build.
Turn visible skill and trust into more options.Turn visible skill and trust into clients, collaborations, projects, paid work and other openings.
Your first six weeks
The Founding 25 begin together on 7 October 2026. Each week you make something, then bring it into that week’s live Workroom for feedback. Nothing here is watch-only.The Founding 25 begin together on 7 October 2026. Each week you learn something practical, use it on real work, then take that work into the live Workroom to apply, diagnose and improve it. Nothing here is watch-only.
Take one thing from idea to a real first version - make it smaller, put it into the world, get feedback and learn from what happens.
→Learn how to turn what you know, make or care about into stronger public work - better ideas, openings, structure, visuals and delivery.
→Begin your First 10 - publish deliberately around what you know, make or are building and learn what people respond to.
→Find a real limit in your work and use AI to materially extend what you can do.
→See how visible skill and trust can create opportunity, then test one route that fits what you already have.
→Use the evidence from the previous five weeks to decide what deserves your next 30 days.
→
You won’t be doing this alone
Know what to do next. Get useful feedback. Bring it early.
A live session with me, weekly through the opening six weeks. We take that week’s ideas into real work, break down member submissions and solve problems together. Bring something unfinished - and leave with a clear next move.
Each week we take the lesson into real work, break down examples, solve member problems and leave with a clear next move.
Post the work you actually put into the world - content you published, an offer you tested, a build you shipped or a project you moved forward.
Post the work you actually put into the world.
I run the Workroom myself and I am in the room throughout the opening six weeks - answering questions and giving feedback on real work.
I run the Workroom myself and I am in the room throughout the opening six weeks.
Different fields, different work. The common thread is people trying to put more of what they’re capable of into the world - and a room small enough that I know what each person is trying to move.
Different fields, different work - and a room small enough that I know what each of them is moving.
The founding period is the opening six weeks - the stretch where I am closest to the room. Founding membership runs for twelve months. Twenty-five places; the room opens on 28 September 2026.
The opening six weeks are when I’m closest to the room. Your Founding membership continues for the full 12 months.
Why I’m building this
Photography and video pushed me to put work online. That public work built an audience and led to brands, clients, relationships and a career. I didn’t begin with a plan to become an internet entrepreneur. I got better at something I cared about, shared it and opportunities followed. Now AI is letting me build things that were outside my capability a few years ago. That’s why I think far more people could become capable of doing things they currently assume are outside their reach.
01 /Worked with
02 /Featured in
Founding 25
Join now to confirm your place and record where you’re starting from.
01 / Your place
£79 · 12 months · 25 places
02 / Your year
01
Now
Confirm your founding place and record your starting point.
02
28 September
Meet the first members, get oriented and prepare for the opening cycle.
03
7 October
Six structured weeks to learn, make, publish, test and bring work back for feedback.Six structured weeks to learn, make, publish and test - with a live Workroom each week to apply the lesson to real work.
04
Month 2–12
Workrooms, new practical modules, challenges and tools continue throughout your first year.
The Founding 25
The Founding 25 are the first members of THE916 Collective. The room is deliberately small so I can stay close to the work, see what members actually need and build the long-term Collective from real use rather than assumptions. The founding price reflects that early access.The first members of THE916 Collective, kept small so I can stay close to the work - the founding price reflects that early access.
By joining you agree to the Terms of Membership. Read the Cancellation & Refund Policy and Privacy Notice.
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FAQ
No. The six-week Guided Cycle is how you begin; your Founding 25 membership runs for 12 months from payment. The room opens 28 September 2026, and the Guided Cycle begins 7 October 2026. After the cycle, you stay in the Collective with Workrooms, community, practical material, the Living Library, challenges, tools and feedback. The weekly Workroom rhythm applies to the opening six weeks; after that, the cadence will develop around what the room needs.
There is no fixed weekly hour requirement. During the Guided Cycle, expect one piece of structured work to apply or ship each week, plus the live Workroom. There is no large lesson backlog or requirement to be online every day.
You don’t need to arrive with a niche or a complete plan. Week one helps you choose something worth moving, make it smaller and start. The rest of the cycle gives you reps, feedback and evidence to sharpen the direction from there.
No. You don’t need to call yourself a creator or already have an audience. You do need to be willing to make and publish work publicly, because that is how a lot of the practice and learning happens.
Yes. I run the live Workroom myself through the opening six weeks and I am active in the room. The Founding 25 is intentionally a small first group, so I can stay close to the work and learn where people actually need help. It does not include unlimited private coaching or 24/7 direct access.
No. AI has its own part of the Guided Cycle, but it isn’t the whole programme. You’ll learn how to use it to extend what you can research, make and build without outsourcing your judgement. Content, communication, audience, opportunity and better decision-making matter too.
No. THE916 is openly Christian in foundation, but you do not need to be a Christian to join. Christian conviction shapes the standards and worldview behind the Collective; belief is not an entry requirement.
No. £79 is one payment for your first 12 months from your payment date, with no automatic renewal or further card charge. Before the year ends, I’ll explain whatever continuation options exist at that point, and you can decide whether you want one.
Last thing
£79First year
